nbc investigates smile direct club. So there is no misunderstanding about this post: I had a great 14-day cruise on the Celebrity BEYOND. nbc investigates smile direct club

 
 So there is no misunderstanding about this post: I had a great 14-day cruise on the Celebrity BEYONDnbc investigates smile direct club  It leans on teledentistry to cut out the local dentist or orthodontist in delivering clear dental aligners

They are not reliable in communication, are very sloppy with their process, and it's difficult trying to get ahold of anyone that actually helps. Exactly 44 years after two teenage girls were found murdered in a forest preserve in Morton Grove – a crime that shocked and terrified the northwest. SmileDirectClub, LLC, an Oklahoma woman, filed a class-action lawsuit against SmileDirectClub, citing alleged TCPA violations. $1,999 All-Day aligners or $2,399 At-Night aligners. However, you can also choose SmilePay™ which is a $250 down payment and $85 a month for 26 months. Houston, TX. SmileDirectClub has priced its IPO at $23 per share, which is more than expected, ahead of its Thursday debut. Members MUST read the group’s announcement post, rules, and FAQ, as well as use the search function. The firm earned $137. Premium Teeth Whitening Gel (2 treatments) Premium Teeth Whitening Touch Up Pen. 5 stars. Overall Cost. Consensus estimates were calling for a loss of just $0. Find out what works well at Smile Direct Club from the people who know best. Smile Direct is considered a newcomer compared to the already-established Invisalign. By Claire Boston. NEW YORK, Feb 19 (Reuters) - The top dentist and public face of SmileDirectClub is at risk of losing his California license following a two-year state dental board investigation, records reviewed. In September, the company raised $1. Business, Economics, and Finance. SmileDirect is about one third of that price. Clara Chan. Sign in. SmileDirectClub represents that its at-home teeth straightening treatment is “60% less than braces and Invisalign” yet safe and effective, with each patient’s treatment plan being “prescribed, directed, and managed by a state-licensed dentist” and backed by a lifetime guarantee. 85 billion defamation lawsuit against NBC after it aired an investigation into consumer complaints about the company. Quite the contrary; in fact, SmileDirectClub has filed lawsuits against dentists, competitors, and others. Invisalign, Smile Direct is the clear winner. In 2019, the American Association of Orthodontists (AAO) filed complaints with dental boards in 36 states, alleging that Smile Direct Club was practicing dentistry without a license. As provided for by law, SmileDirectClub is seeking to recover treble damages pursuant to. com and the NBC App. You should always read the. Book Your Invisalign Consultation Today. Date of experience: October 07, 2023. Filter by rating. You save. Clear Aligners, Teeth Straightening & Oral Care | SmileDirectClubAs a concept, this new service is a great idea, however there are several things that a person should know prior to joining the Smile Direct Club and that is what we are going to talk about today. They spread false information and rumors to destroy the brand. These doctors say that Smile Direct Club is a great option to help people straighten their teeth. Two are now in braces for bite misalignment, and they are wearing braces as young adults. SmileDirectClub accused NBC Universal Media and reporter Vicky Nguyen of publishing over 40 “false and misleading” claims about the company in February 2020 and sought $2. When you find an item that you like, click “Add to Cart” on its product page. The customer service has been great and all of retainers arrived clearly labeled and ready to go. SDC also filed a $2. Three men found dead inside Colorado home. Looking to fix your smile while saving money and time? SmileDirectClub claims you can safely do it for about half the cost of a traditional orthodontist — an. It helps to understand a bit of the history behind these two companies. 1. Smile Direct Club Victoria. Police said an officer shot and killed the suspected gunman. STEP 2: creates your aligners. I went to the appointment and had images of my teeth made. Looking for retainers? – SmileDirectClub. On Friday, NBC News broke the story wide open. SmileDirectClub, Inc. Code. 85 billion defamation lawsuit against NBC after it aired an investigation into consumer complaints about the company. Orthodontics disruptor SmileDirectClub, Inc. Although the company has agreed to give refunds. In 2019, the American Association of Orthodontists (AAO) filed complaints with dental boards in 36 states, alleging that Smile Direct Club was practicing dentistry without a license. On Friday, NBC News broke the story wide open. The company has filed lawsuits against the California Dental Board and competing company Candid. Funny. Yes, Smile Direct Club can have a shorter treatment time than Invisalign… but this is largely because it cannot be used for complex cases. With Single Pay, make a one-time payment of $2830 which is half the cost of braces and Invisalign. View company. It is directed by your doctor who will oversee your treatment virtually. “As little as 60 days ” claim is based on survey results with customers who were in treatment with SmileDirectClub 22-hour-wear aligners where 80% said. Putting its best face forward, the Comcast-owned NBCU was quick and succinct in its response to the big-bucks lawsuit. We'll ship these to you overnight at no additional cost. Fixed Teeth Crowding. #1 - Smile Direct Aligners Are The Same As InvisalignThen we'll create your custom treatment plan, and you’ll see a 3D image showing you how your new smile will look. SmileDirectClub costs under $2,000, while Invisalign can cost anywhere between $3,000 and $8,000. My plan to correct moderate crossbite. It's been 3 going on 4 months. Jason O. Autopsy results show multiple bullets likely fired by both Metro Nashville Police Department officers and Smile Direct Club security guards led to the Aug. A number of patients say the. I ordered a touch up kit that took a month and a half to be completed when I initially was told 2-3 weeks. Once your new smile is ready, you have two convenient payment options. Find reviews, ratings, directions, business hours, and book appointments online. Dozens of banana-yellow robotic arms articulate over a winding assembly line at SmileDirectClub's cutting-edge. . This is a summary of a request from Official Committee of Unsecured Creditors of SmileDirectClub to hire Paul Hastings as counsel, filed Nov. Cons. 14, 2020 (GLOBE NEWSWIRE) -- SmileDirectClub , the industry pioneer and first direct-to-consumer oral care med tech platform, issues the following statement in response to an NBC Nightly News story on the company, which aired yesterday. Fixed Teeth Crowding. Invisalign’s aligners can treat practically any orthodontic issue (s), but Smile Direct Club’s aligners can only treat. Search reviews. Go inside the SmileHouse, SmileDirectClub's 131,487-square-foot factory, to see how the company produces an average of 40,000 teeth aligners per day. The company has a $3. Interested in straightening your teeth but first want to see how it can turn out - and how long it could take? Our app does just that. Generally less expensive (reportedly 60% less than options like braces or. , Feb. Sale: $15 impression kit - FREE after return, plus 6 months FREE teeth whitening. No strings attached. For SmileDirectClub, here’s a rundown of the pros and cons to be aware of: Pros. Articles from the tag: NBC 5 Investigates. sued Comcast Corp. Levine/Zuma Press. 3 miles away from Smile Direct Club. SmileDirectClub accused NBC Universal Media and reporter Vicky Nguyen of publishing over 40 “false and misleading” claims about the company in February 2020 and sought $2. Wondering about the differences between teeth straightening aligners made at the dentist (such as Invisalign) versus at-home teeth straightening aligners (su. Three men found dead inside Colorado home. How do I preserve my new smile after treatment? As with any orthodontic treatment, you'll need regular retainer wear to maintain your new smile. Invisalign is definitely gonna be the better option for you. Sulitzer in California, which resulted in an Accusation (formal complaint) filed by the Board against Dr. Oral Care & Aligner Accessories. Website. May 18, 2020 @ 4:50 PM. Smile direct sued NBC for billions for spreading false information. Ripoff Report on: Smile Direct Club - Smile direct club false advertised no refund when requested fail to respond sent me collections etc. This group is for people who are considering, are in the process of, or have completed treatment with Smile Direct Club anywhere it operates (currently the US, Canada, Europe, Australia, New Zealand, Singapore, and Hong Kong). SmileDirect Club issued a statement firing. The suspected workplace shooter has been shot by police, MNPD tweeted. Smile Club Direct offered competitive pricing and for myself, as a single mom with lack luster health insurance, budget was important. 22 hours of wear time each day; Take out aligner when eating or drinking; Average treatment time of 4 to 6 months; $2,050 or $89 per month; Smile Direct Club Features Smile Direct Club Reportedly Facing a Lawsuit Because of Their Aligners. Other Cosmetic Dentists Nearby. Find the latest reporting on U. Jeffrey Sulitzer, Doctor of Dental Medicine (DMD), leads SmileDirectClub's licensed dentists and orthodontists. Nov. Consumers are asked to contact a SmileDirectClub manager at 800-850-8103 Monday - Friday 9am-6pm or via email at reviews@smiledirectclub. The story focused in on various consumer complaints about. NASHVILLE, Tenn. Am I a candidate? 1-800-848-7566. 5 million shares of Class A common stock at a price of $23. Complete Clean Water Flosser with 2 Flossing Tips. We will be going over the pros and cons of each aligner optio. Compare pay for popular roles and read about the team’s work-life balance. The company’s $5 billion market capitalization is one sign Wall Street sees it. 00. The spat comes amid a nationwide boom for clear-plastic removable teeth aligners, which offer an alternative to traditional braces. Before joining SmileDirectClub, he ran his own dental practice for more than 30 years. So there is no misunderstanding about this post: I had a great 14-day cruise on the Celebrity BEYOND. Houston, TX. Treatment with Invisalign costs between $3000 and $8000 and takes an average of 12 to 18 months, depending on the severity of the problems. Below is a timeline of events since the direct-to-consumer dental company went public up until this month. , a company that sells straightening aligners to consumers directly. D igital dentistry operation SmileDirectClub ( SDC) hasn't exactly been in the greatest shape recently. Real-Time Video Ad Creative Assessment. ANTIOCH, Tennessee — The Metro Nashville Police Department released body cam video from officers who responded to a shooting at Smile Direct Club Tuesday morning. 3. BREAKING NEWS: Active shooter investigation underway after two employees were shot at Smile Direct Club in Antioch, Tennessee and hospitalized. These attachments are small, tooth-colored resins that are placed on the teeth to help the aligner grip the tooth and move it more efficiently. SmileDirectClub ( SDC) is an oral care company and the creator of the first MedTech platform for teeth straightening. 1. Here are some of the main differences between Byte, Smile Direct, and Invisalign: Treatment time: The average treatment time for Invisalign is from 9 to 18 months, for SDC it's 4 to 6 months and for Byte it's just 4 months. In the wake of NBC’s report, and as a direct result of it, SDC’s market cap plummeted by $950 million. The Nashville-based clear aligner company is seeking approximately $2. SmileDirectClub hit back at a segment that ran on NBC Nightly News with Lester Holt on February 13 that investigated customer. You can also use HSA or FSA funds, and pay using CareCredit. Smile Direct Club has been around since 2014, making it the more established clear aligner company. Our new "Direct" campaign takes on Invisalign in the battle to become the teeth straightening brand of choice. Oct 5, 2022. The 5-minute segment, which aired on NBC Nightly News with Lester Holt, featured a customer who experienced complications, as well as a hidden camera investigation into SmileDirectClub shops. Choose “View Cart” on the small pop-up that appears on the bottom right corner. 3K jobs. The feature was specifically implemented for teens who will now be able to track the location of a case. NBC went on nasty PR attack against Smile Direct to destroy the brand. Add to cart - $40. . C. If someone asked me if they should do smile direct club, I would probably share my experience and advise against it. Use this Smile Direct Club Promo Code for an Extra 80% off Impression Kit. 8 billion from NBC Universal Media and reporter Vicky Nguyen for knowingly and intentionally making factually inaccurate, misleading, and defamatory claims about the company and its platform for teeth straightening during an NBC Nightly News. Founded on 2014, Smile Direct Club is a teledentristy company based in Nashville and one of the best invisible braces companies reviewed. 10 hours of continuous wear each night; Average treatment time of 8 to 10 months; $2,050 or $89 per month; Smile Direct Club Daytime Aligners. SmileDirectClub announces 2,010 new jobs, $217M investment in Nashville HQ. 1 star. and world investigations. Here are more inspiring before and after pics from Smile Direct customers. If your doctor determines our aligners aren’t a good fit. It looks like you are going to end treatment with edge to edge bite, your upper and lower front teeth are going to keep hitting together and that is going to cause a ton of wear and future issues. A roundup of entertainment legal news involving NBC, Spotify, Uma Thurman, Ellen DeGeneres and. They told me I probably just hadn't seated my aligner correctly, then asked me to send several photos to look at the aligners and my teeth, so I sent those in immediately. Example cost savings * FSA or HSA funds can be used to pay for the remainder. First impressions, my 3-D scan, first and second week of invisible aligners. Cool. Smile direct has some of the worst customer service I've ever experienced. Our mission is to give access to the world’s most iconic, powerful and universal symbol of happiness. NASHVILLE, Tenn. Schedules. March 9, 2020 / in Featured Story, Rebecca Wolf Gage, Youth / by Sierra Club. The company’s $5 billion market capitalization is one sign Wall Street sees it. 8 billion. And MSNBC’s No. 7. Scene outside a shooting in Antioch, Tennessee, on August 3, 2021. Pros and Cons of SmileDirectClub. Marketing Stack Integrations and Multi-Touch Attribution. We share a preview of your smile transformation, then create your custom aligners. They are suing NBC for $2. 2 million SmileDirectClub has. In the upper right-hand corner, click the drop-down menu options. Smile Direct Club. Premium Teeth Whitening Kit with LED Light (2 treatments) Premium Teeth Whitening Gel + Bonus Lip Balm. Reputation. The company reported ($0. Three men found dead inside Colorado home. , Feb. 8 billion from NBC Universal Media and reporter Vicky Nguyen for knowingly and intentionally making factually inaccurate, misleading, and defamatory claims about the company and its platform for teeth straightening during an NBC Nightly News. Teledentistry company SmileDirectClub Inc. The average treatment time for Byte is 3 to 6 months. You can pick from a monthly payment plan or a single-payment option. We would like to show you a description here but the site won’t allow us. After this lawsuit, Invisalign and NBC went on nasty PR attack against Smile Direct to destroy the brand. Start your review of Smile Direct Club. The. Smile Direct Club asserts that with its aligners, you can get a doctor-directed smile for 60% less than what the competition costs. I ordered a touch up kit that took a month and a half to be completed when I initially was told 2-3 weeks. 14, 2020 (GLOBE NEWSWIRE) -- SmileDirectClub , the industry pioneer and first direct-to-consumer oral care med tech platform, issues the following statement in response to an NBC Nightly News story on the company, which aired yesterday. Listen. The facility — known as a “Smile House” — opened in 2018 and employs 700 people who, according to the Nashville Business Journal, work 12-hour shifts, keeping the production of teeth aligners running 24 hours a day. It’s alleged that Invisalign and other Ortho associations was behind the PR attack. 35 billion in an initial public. If you have any questions or concerns that weren’t addressed in this Smile Direct Club invisible aligner review, you can contact the Smile Direct Club customer care team 24/7 via: Phone: (800) 848-7566. An employee allegedly shot and injured three co-workers at a Smile Direct Club manufacturing facility in the Antioch neighborhood of Nashville, Tennessee, early Tuesday, officials said. 29. Those payments are on top of the $54. Uncover why Smile Direct Club is the best company for you. Thats where the RDT comes into play. CURRENT ALERTS FOR THIS BUSINESS Additional Complaint Information: The business indicated they would like to speak with consumers before complaints are filed with BBB. I chose to go into the store front as it was free. If you want a really good/perfect smile, Invisalign is the way to go. SmileDirectClub sues NBC over "defamatory" report May 18, 2020 4:32 PM ET SmileDirectClub, Inc. 14, 2020 (GLOBE NEWSWIRE) -- SmileDirectClub , the industry pioneer and first direct-to-consumer oral care med tech platform, issues the following statement in response to an NBC Nightly News story on the company, which aired. SmileDirectClub is a more established clear aligner company. 116 reviews of Smile Direct Club "I came in today to do my scan for my teeth. I contacted Smile Direct Club for a refund of $1,750; after 45 minutes on the phone, pictures and videos, I was told via email I don't qualify for a refund. The single payment is $1,950, while the monthly payment plan is $250 upfront and then $89 per month for up to 24. Both Invisalign and SmileDirect accept insurance. The US-based seller of low-cost teeth straighteners went public in 2019, raising $1. SmileDirectClub is suing Comcast's NBCUniversal for roughly $2. SmileDirectClub is a teledentistry company. -. Our Marketing. One final frown for SmileDirectClub investors. In February 2020, an investigative story run by NBC News called into question the safety of SmileDirectClub’s trademark clear aligners. Both Invisalign and SmileDirect accept insurance. Cost: Invisalign costs anywhere from $3,500 to $8,500, SDC costs $1,950 and Byte costs $1,999. He also worked there from late 2019 to early 2020, police said. As a result, the company’s stock is tumbling, along with consumer confidence. Circuit Court of Appeals revived the central claim of the complaint filed by lawyers at Foley & Lardner on behalf of SmileDirectClub, which sells clear plastic dental aligners. Price. 269. 49 32 strips - $24. (SDCCQ) , CMCSA CMCSA , SDCCQ By: Douglas W. Taking your impressions is the first step toward getting the. As the industry pioneer and the first telehealth platform for transforming smiles, we provide clear aligner. Smile Direct Club costs $2050 if you pay altogether or $89 per month for 26 months with a $250 deposit. 00. If you have any questions or concerns that weren’t addressed in this Smile Direct Club invisible aligner review, you can contact the Smile Direct Club customer care team 24/7 via: Phone: (800) 848-7566. To do that: - Go to Settings and unlink your TV provider. My order was never. I love that I don’t have to go to appointments. It leans on teledentistry to cut out the local dentist or orthodontist in delivering clear dental aligners. SmileDirectClub. Phone: 900-848-7566. The company has filed lawsuits against the California Dental Board and competing company Candid. 5% over the prior year period. There is no factual basis nor scientific or medical justification in these allegations to. We came to agreement and smile direct defaulted on the agreement. We’ll keep adding new photos as we find them on Instagram! Click any photo to view larger: Before & After: Amy. ’. My order was never. BBB File Opened: 7/17/2014. I went into Smile Direct to get my scans done on 03/11/2020. Included in the settlement is anyone in the United States who received one or more text messages that may have included advertising or telemarketing under the Telephone. Send to: Attn: SmileDirectClub 414 Union St, 8th Floor Nashville, TN 37219. Read a statement released by Antonio King’s family: ‘The heart of our family is broken at the news of the shooting at Smile Direct Club. While the treatment can work for some people, it can cause significant harm to others. com. Contact Information. August 2019. Order your aligners with ZERO risk and if you aren't 100% satisfied, you can return your aligners for a full refund before your first monthly payment is due. ( 590 Reviews ) 1231 Eastchester Drive. Smile Direct Club Responds to Misrepresentations in the Media February 14, 2020 NASHVILLE, Tenn. Shyanne M. SmileDirectClub promises to fix your smile for about a third of the cost of traditional braces with at-home teeth straightening. Metro Nashville Police were dispatched at 5:58 a. SmileDirectClub ( SDC) - Get Free Report on Friday responded to a critical NBC Nightly News report, saying it misrepresented the teledentistry platform and did not. On average, SmileDirectClub (SDC) treatment takes 4 to 6 months to straighten teeth. D. SmileDirectClub's disputed this assessment and stated that the treatment plans would all result in an improved smile appearance. SmileDirectClub. They’re essential to our Lifetime Smile Guarantee™ and help us keep your teeth straight for life. Mental illness cited. SmileDirectClub ( SDC) is taking off the gloves in a budding battle against NBC News. For proof of delivery, please use a trackable carrier like FedEx or UPS". It's been 3 going on 4 months. 11/23/2023. If something happens to the patient due to the case, the RDT is responsible (to a certain extent. Tuesday. . Aug 16, 2022. Smile Direct Club recently introduced ComfortSense technology for their BPA-free plastic aligners. Overall, treatment duration will depend on your personalized treatment plan. Why it matters: SmileDirectClub filed for Chapter 11 bankruptcy protection on Friday, having failed to profitably corner the promising but highly competitive world of removable, clear-plastic teeth aligners. If you're in the market for a personal story like this, Smile Direct Club encourages you to reach out for information regarding. Police rushed to reports of shots fired at the Smile Direct Club warehouse at 1530 Antioch Pike just before 6 a. With Smile Direct Club, she was able to get fitted for Invisible Aligners at home, but she was also impressed with the fact that she could have gone to one of the company's retail locations for the same service. Include all original packing materials, manuals and accessories. SmileDirectClub costs under $2,000, while Invisalign can cost anywhere between $3,000 and $8,000. Invite a friend. Smile Direct Club. Nashville-based SmileDirectClub says its $1,895 direct-to-consumer aligners cost 60% less than traditional braces. The news organization released an investigative report on Thursday night looking at customer complaints from using SmileDirectClub’s clear aligners. Some customers, however, are complaining online that. He determined I was an excellent candidate for Invisalign and he saw me three times over my 5 month course with Smile Direct for routine cleanings. The estimated total pay for a Manager at Smile Direct Club is $74,055 per year. SmileDirectClub hit back at a segment that ran on NBC Nightly News with Lester Holt on February 13 that investigated customer. 2 stars. m. 00. D. ’s attorney general is suing a popular online orthodontics company over its refund policies. While SmileDirectClub, the largest at-home dental alignment company, and others promise to leave patients smiling, an NBC News investigation into a growing list of complaints found that this. Is it worth th. Please Visit a Real Orthodontist Professional. -based SmileDirectClub says an NBC investigation into its employee practices misrepresents the teledentistry company, according to a Feb. SmileDirectClub ( SDC) is taking off the gloves in a budding battle against NBC News. Flexible Spending Account (FSA) -$500. Email: support@smiledirectclub. Revenue. 7. I figured it would be easier. 0 out of 5, based on over 1,154 reviews left anonymously by employees. She is awesome!! Date of experience: November 10, 2023. Brenda Gilmore, D-Nashville, who represents the Antioch area, responded with a statement Tuesday afternoon. Consensus estimates were calling for a loss of just $0. , Feb. Chief Clinical Officer. The feverish competition among teeth straightening services has one of the industry's biggest players struggling to survive. The easy way to start on a smile you love. The teledentistry company claims the network made more than 40 false and misleading statements in a February. 14 statement. Police rushed to reports of shots fired at the Smile Direct Club warehouse at 1530 Antioch Pike just before 6 a. 1 million, according to a news release. Ripoff Report Needs Your Help! DONATE NOW! X | CLOSE. The company has a $3. High Point, NC 27265. 1. to an active shooter call at Smile Direct Club at 1530 Antioch Pike, Metro Nashville Police Department spokesman Don Aaron said. Even the officiant is at a loss of words. In-depth investigations of government, crime and consumer news to keep you and your family safe from the NewsChannel 5 Investigates team. We’ll keep adding new photos as we find them on Instagram! Click any photo to view larger: Before & After: Amy. Go on, get scanning. While the treatment can work for some people, it can cause. SmileDirectClub promises profits sooner than most on Wall Street expect. Events. CryptoA $11. SmileDirectClub advertises a popular, online teeth-straightening service, but a Marketplace hidden camera investigation found that some of its customers could be receiving misleading and. Before & After: Nate. Get started. Patients made into prostitutes and sex. Dive Brief: After not being able to obtain third-party financing, dental care company SmileDirectClub filed for Chapter 11 bankruptcy on Friday, according to a company press release. They need to rethink how they monitor kids in retainers. Your doctor determines the cost based on the complexity. , Feb. 13 news story on NBC Nightly. Smile Direct Club Responds to Misrepresentations in the Media Published: Feb 14, 2020 NASHVILLE, Tenn. The complaints led to investigations in several. $2,050 both daytime and nighttime aligners. SmileDirectClub ( SDC -7. So, I cannot recommend Smile Direct Club to you. The stock is down more than 70% from its 52-week high of $16 and trades, as of. Ripoff Report Investigates. Consumer Reporter Susan Hogan explains what it means for customers. Get App See your smile. Some patients lost teeth, select necessary braces. They went undercover and gathered patient tales of misaligned jaws, migraine headaches, and tooth loss due to SmileDirect Club’s unorthodox treatment methods. Code. . Get 10% Discount Using Promo Code. Antioch Smile Direct Club shooting in Nashville, Tennessee leaves 3 injured and gunman, Antonio King (pictured) dead. SmileDirectClub ( SDC) is an oral care company and the creator of the first MedTech platform for teeth straightening. An employee allegedly shot and injured three co-workers at a Smile Direct Club manufacturing facility in the Antioch neighborhood of Nashville, Tennessee, early Tuesday, officials said. Oct 5, 2022. We. Teeth Whitening. SmileDirectClub was first to the marketplace; founded in 2014; and paved the way for affordable, at-home teeth straightening with clear teeth. And we believe everyone deserves a smile they’ll love. 29, 2023 (GLOBE NEWSWIRE) -- SmileDirectClub, Inc. 64 reviews of Smile Direct Club "My consultant itzel was amazing. The arbitrator has ordered SmileDirectClub to pay Align $43. SmileDirectClub returns fire to NBC News. With the Lifetime Smile Guarantee from Smile Direct Club, she claims that you can straighten your teeth for 60 percent less than Invisalign and get a smile you love for life. But the stock reacts harshly.